Justine Dharni

Justine Dharni, a seasoned leader in digital strategy and creative marketing, has carved an unparalleled niche in the industry. Her dynamic career journey spans globally recognized brands such as Google, Intel, Uber, American Express, and Sony Entertainment, where she has pioneered transformative initiatives. Renowned for her ability to blend data-driven insights with compelling storytelling, she has positioned herself as an invaluable asset in corporate and entrepreneurial landscapes. A natural connector and advocate for innovation, she fosters meaningful relationships—whether with clients, customers, or colleagues—cementing her reputation as a strategic force. Her dedication to customer-centricity and workplace culture has influenced multimillion-dollar campaigns, making her a standout leader in the evolving digital economy.

Justine's professional journey began with an entrepreneurial leap into content creation, launching a video blog on YouTube that catapulted her into the international media sphere. This early endeavor led to a breakthrough opportunity to host and produce a talk show on Sony Entertainment Television. This series aired across 150 countries and reached an audience of 20 million subscribers. She engaged with influential figures across technology, business, and entertainment through this platform, from Silicon Valley magnates to Bollywood icons. These experiences refined her skills as a journalist and storyteller and earned her a place moderating panels at prestigious conferences such as TiEcon Youth and announcing the TiE50 awards. Her ability to captivate audiences with insightful discussions has made her a sought-after presence in media and corporate settings.

With over 13 years of experience, Dharni has successfully driven innovation at the intersection of marketing, creativity, and analytics. As a Director of Digital Strategy, her leadership has executed high-impact campaigns across various industries, including technology, retail, consumer packaged goods, healthcare, financial services, and not-for-profit sectors. Her expertise in strategic partnerships, influencer campaigns, and digital channel development has shaped the marketing strategies of Fortune 500 companies. She is known for bridging the gap between emerging trends and brand growth, ensuring that her work meets and exceeds market expectations. Whether launching a new product or revamping an established brand, her approach is rooted in a keen understanding of audience engagement and business objectives.

Beyond her corporate achievements, Justine Dharni has steadfastly advocated for diversity, inclusion, and workplace belonging. As a Diversity & Inclusion Co-Chair, she has spearheaded initiatives that amplify underrepresented voices and champion equitable marketing practices. Her leadership has resulted in groundbreaking storytelling strategies that resonate across demographics and drive meaningful engagement. She is committed to fostering inclusive work environments by recognizing the value of neurodiversity, mental well-being, and adaptive learning styles. Her ability to cultivate thoughtful and empowered teams has contributed to significant business wins, reinforcing her impact as a leader who drives profitability and purpose.

Justine's academic journey is equally distinguished. A first-generation graduate, she earned a B.A. from UC Berkeley and later pursued an MBA at Columbia Business School. Her dedication to lifelong learning extends to certifications such as the IPEC Energy Leadership Coaching credential and the Cornell Diversity Certificate, reflecting her commitment to leadership development and talent retention. Her educational background has equipped her with a unique blend of analytical rigor and emotional intelligence, propelling her success in high-stakes environments. She continuously leverages her expertise from strategic consulting to organizational transformation to inspire teams and drive sustainable growth.

Dharni's professional accolades highlight her excellence in marketing and creative endeavors. Her achievements include a spot on the UC Berkeley Dean's List, the Foresters Competitive Scholarship in community service, and the Strong Training & Coaching BIPOC Scholarship, each underscoring her dedication to academic and professional excellence. She also played a crucial role in marketing Intel’s compelling series, “Brains Behind the Brains,” which earned a nomination for a Shorty Award for Best Branded Series. An accomplished writer, she was a finalist in ScreenCraft’s TV Pilot Script Competition and has pitched original scripted series to WME Partners, top-tier talent managers, and executives at major global agencies. Her ability to seamlessly transition between corporate strategy and creative storytelling showcases her versatility and forward-thinking mindset.

Justine Dharni continues to be a driving force in digital innovation, leadership, and content creation. Her unique blend of expertise across marketing, storytelling, and diversity advocacy has set her apart as an influential leader in the industry. With a relentless passion for shaping impactful narratives and building thriving communities, she remains dedicated to elevating brands, fostering inclusivity, and pioneering the future of digital strategy.